Clik here to view.
SEO Should Be Like Vacations… All-Inclusive
I couldn’t resist grabbing the mindmap that SEOmoz had on the site today. This prediction from Rand Fishkin about how SEO will evolve to something more inclusive is, in my opinion, completely dead-on...
View ArticleClik here to view.
Tip of the Day: Follow the AdAge Power 150 for Social Media & Marketing Advice
Every time we do an AMA social media course, I’m often asked for my reading list or the list of the blogs that I read to keep up on social media and emerging marketing techniques. Of course, I’ll tell...
View ArticleClik here to view.
Tip of the Day: C Is for Consistency
Photo sourced from Flickr - by Dan Harrelson Who you are in the social web is who you should be in meet-space. Are you surprised when you encounter a company that does something different? Or maybe...
View ArticleClik here to view.
What to Do About the 10 Things Social Media Can’t Do
“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they...
View ArticleClik here to view.
Five Bits of Marketing Inspiration #1
This is the start of a new Saturday series on five things, one for each day of the week, that have inspired folks at MarketingSavant this week. We’re doing this with a hat tip to Trent at The Simple...
View ArticleClik here to view.
The Elevator Pitch Isn’t Enough…It’s the “Elevator Experience”
In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t...
View ArticleClik here to view.
Millennials Are Not a Market Segment
In marketing we have a tendency generalize age groups and other demographics, even though we often know better than to categorize people into such arbitrary and largely meaningless groups. That said,...
View ArticleClik here to view.
As Borders Books Closes, Look at Your Own Business for Weaknesses
I have fond memories of buying many books at Borders (seems like I was one of the few…everyone else just went there for coffee, as some have said) and was always impressed with their technical books...
View ArticleClik here to view.
The Futility of Trying to Retrain Customers
We’ve all heard that old saw about trying to teach a pig to sing. “Never try to teach a pig to sing; it wastes your time and it annoys the pig.” I believe that same adage applies, at some level, to the...
View ArticleClik here to view.
3 Great Olympic Ambush Marketing Tips From Nike
I suppose that it’s news to find out that not one but two indpendent firms have discoverd that people watching the Olympic Games in London this year believe that Nike is an official sponsor of the...
View Article